What is your hair type?
Maintain beautiful, rich color with a hair care system formulated to intensify all hues
Coloured Hair
Our products possess high grade, all-natural ingredients to restore your hair's true texture
Damaged Hair
Favorite Ones
To do our best for the world, creating good life for all, through beauty, ethics, and sustainability.
We Stand For Peace
We are all humans , today more than ever, beyond borders and nationalities. We believe in culture as culture leaves no space for war. We are working to assist communities affected in this challenging moment.
Essential Love Smoothing
Bye bye to unruly and coarse hair! All the formulas are enriched with Minuta Olive Extract, from a Slow Food farm in Italy.
The Village
Our home in Parma, Italy, is a place where ethics and aesthetics coexist in harmonious balance. Here we create our products, and promote good life.
Our ingredients
We Believe In Natural Beauty
We select excellent ingredients, choosing them with respect for local biodiversity and favouring the ones which are of natural origin.