What is your hair type?
Personalized haircare begins with a choice.
Maintain beautiful, rich color with a hair care system formulated to intensify all hues
Coloured Hair
Our products possess high grade, all-natural ingredients to restore your hair's true texture
Damaged Hair
Complete hair and scalp care with styling and nourishment for every look. Keep your hair healthy, your scalp refreshed, and your style effortless.
For Him
Best Seller Of the Year
IO Collection
ALL OI PRODUCTS
Essential Haircare
Nourishment & Protection
Natural Tech
Advanced treatments for Scalp & Stronger hair.
More Inside
Flexible Hold, Texture & Shine
The Circle Chronicles
Shine, Nourishment & Softness.
Alchemic
Color is vibrant, Protected and Long-lasting.
Pasta & Love (ONLY FOR Men)
For men who believe grooming is an art — naturally.
The Village
Our home in Parma, Italy, is a place where ethics and aesthetics coexist in harmonious balance. Here we create our products, and promote good life.
Our ingredients
We Believe In Natural Beauty
We select excellent ingredients, choosing them with respect for local biodiversity and favouring the ones which are of natural origin.
Customer reviews