Taking Responsibility

We’ve stood for the earth since 1983 and believe beauty and responsibility go hand in hand.

Our interdependence with the planet drives our purpose of contributing to a good life for all, where diversity is celebrated in all its forms and responsibility is embraced.

At Davines, sustainability is at the heart of everything we do. We’re dedicated to creating products, relationships and experiences that respect our environment and community and show that businesses can be a force for good.

Creating Beauty that Regenerates Ecosystems

Beauty goes beyond surface-level; it is earth deep. That’s why we craft formulations that respect your hair and the biodiversity of our planet.

We’re committed to preserving natural ecosystems, investing in regenerative organic agriculture and using innovative ingredients of natural origin. Here is how we’re making this possible.

Low Impact Formulations

We care deeply about the ingredients in our products and how they impact our community and the surrounding environment.

Our products contain 87.1% natural origin ingredients, and we are continuously improving our formulas' naturality.

We innovate every day in our laboratories to craft formulas rooted in scientific research.

We embrace Regenerative Organic Agriculture, a system of farming that has the potential to restore the soil ecosystem.

Regenerative Organic Agriculture

As of 2024, Davines obtained ROCR® certification for the European Regenerative Organic Center (EROC), the heart of our regenerative ingredients and one of our methods for restoring soil, sequestering carbon and upholding our ecosystem’s biodiversity.

We have also supported 16 farmers in achieving the same certification and introduced 18 Regenerative Organic Certified™ active ingredients into our products.

Cultivated with Care

A glimpse of the ingredients used in our products grown across our EROC fields and other Regenerative Organic Certified™ farms.

GREEN COFFEE EXTRACT

Regenerative Organic Certified™ active ingredient* from Mr. Aber Tocto, Churupampa farm, Chirinos, Peru, featured in Essential Haircare MINU/

APRICOT EXTRACT

Regenerative Organic Certified™ active ingredient* from Mr. Francesco Travaglini’s farm, Larino, Campobasso, Italy, featured in
Essential Haircare MOMO/

WHITE HIBISCUS EXTRACT

Regenerative Organic Certified™ active ingredient* from Mrs. Sanou Kuina, Ben Dia association, Koro, Burkina Faso, featured in
Essential Haircare DEDE/

LUPIN EXTRACT

Regenerative Organic Certified™ active ingredient* from Mr. Giuseppe Pellegrino’s farm, Cutrofiano, Lecce, Italy, featured in Essential Haircare NOUNOU/

BLACK CHICKPEA EXTRACT

Regenerative Organic Certified™ active ingredient* from Mr. Gabriele Colla’s farm, Parma, Italy, featured in Essential Haircare MELU/

BAOBAB EXTRACT

Regenerative Organic Certified™ active ingredient* from Mrs. Ouattara Abiba women association, Banfora, Burkina Faso, featured in Essential Haircare LOVE CURL/

BUCKWHEAT

Regenerative Organic Certified™ active ingredient* from Mr. Michele Aina’s farm Romentino, Novara, Italy, featured in Essential Haircare SOLU/

RED CLOVER

Regenerative Organic Certified™ active ingredient, featured in a limited-edition Naturaltech Revitalizing Hair Mist.

CALENDULA EXTRACT

Regenerative Organic Certified™ active ingredient, grown at EROC. Featured in a limited-edition Moisturizing Butter.

WHITE YARROW

The first Davines-grown regenerative organic ingredient. Featured in a 2024 limited edition Hair & Body wash bar.

APPLE EXTRACT

Regenerative Organic Certified™ active ingredient* from Mr. Francesco Querzola's farm, Borgo Val di Taro, Parma, Italy, featured in Essential Haircare LOVE SMOOTHING/

*Sourced from Regenerative Organic Certified™ farms

Low Impact Packaging

Reduce, reuse, recycle - three words that capture our packaging ethos.

From bottle to box, our packaging is made with circularity in mind, following 6 eco-design principles.

1. Use less material
Lightweight designs mean fewer shipping emissions.

2. Simplify product design
Fewer complexities make it easier to recycle.

3. Prioritize recycled and renewable materials
We use FSC paper, recycled plastic, bio-based plastic and recycled aluminum.

4. Facilitate recyclability
We opt for mono-material packaging and educating consumers on best practices.

5. Promote reuse/refill solutions
We continue to expand our offering of eco-friendly, refillable shampoos and products.

6. Optimize logistics to reduce emissions
Better arrangements and systems lead to more energy-efficient shipments.

We actively support plastic collection initiatives, working with partners towards the removal of plastic waste in an amount equal to the plastic packaging we sell. In 2024, we removed 866 tons of plastic.

2568 tons of plastic waste

have been collected from the environment.

Supporting and Engaging People and Communities

Through close partnerships and campaigns, we’re able to create change on a local level. Each project gives us measurable actions and results that give back to both nature and people.

Meet a select few of our key partners:

ETHIOTREES

A regenerative project in Ethiopia that captures carbon and restores local livelihoods and ecosystems.

PLASTIC COLLECTION

Stops ocean-bound plastic and improves the lives of local communities around the world.

1% FOR THE PLANET

One percent of every purchase on our website is donated to a charity.

B Responsible

Davines has been a B Corp since 2016 and, starting from 2019, both our Italian headquarters and our U.S. branch have become Benefit Corporations.

Being part of the B Corp movement and existing as a Benefit Corporation means we run our company differently from traditional business models. For us, business is a force for good. Our measure of success comes from our dedication to having a positive impact on the planet and its people.

Learn more

Our Annual Sustainability Report

We create our Davines Group Sustainability Report to serve as a mirror of our efforts and a compass for the future. Find out more about the progress we’ve made this year.

What the Future Holds

Climate is a challenge for all of us. Davines has cemented its commitment to its sustainability journey through several targets. By 2030, we aim to reduce greenhouse gas emissions per kg of bulk product by 55% (compared to 2022). By 2050, our goal is to reach net-zero greenhouse gas emissions across our value chain.